Lumetrics Launches AI Video Intelligence Platform for Enterprise Brands on YouTube and Instagram

Lumetrics, a native AI video intelligence platform, today announced general availability of its enterprise software at https://lumetrics.co. The platform gives marketing and content teams real-time competitive intelligence, audience sentiment analysis, and AI-generated video scripts for YouTube and Instagram. The New Delhi-based company says the product is designed to replace the multi-day, spreadsheet-driven process most brands use to answer a basic question: how is our video performing against competitors? The platform covers the full content lifecycle, from Planning and Creation to Distribution and Measurement, through six core capabilities. It is available now at https://app.lumetrics.co. The company is directing its go-to-market effort at enterprise marketing teams, D2C brands, and digital-first businesses in India, the United States, the United Kingdom, Canada, and Australia.

Video has become a primary channel where buyers discover, compare, and commit to purchases. Enterprise brands now commit substantial budgets to video production, creator partnerships, and paid promotion on YouTube and Instagram. Yet measurement has not kept pace with spending. Most teams still benchmark themselves against competitors by pulling data from a handful of disconnected tools, stitching it into spreadsheets, and delivering results that are often outdated before they reach the people making decisions. One tool handles competitive benchmarking, another covers sentiment, and a third covers keyword research. None of them share data with the others. Lumetrics was founded on the view that YouTube and Instagram are among the most underused growth channels for enterprise brands, because almost none treat them as measurable data channels.

The gap is widest on YouTube, which the company describes as the world's second-largest search engine, with more than 2.5 billion people searching and watching every month. Brands can see their own channel analytics, but few have a reliable view of where they rank against competitors for the specific keywords their audience searches, or why a rival's video is outperforming theirs. Audience comments present a parallel blind spot. They are among the richest sources of unfiltered feedback available to any brand, yet at scale they go largely unread. Sentiment, objections, and content requests sit buried in threads that no team has the time to parse. The result is video investment guided more by instinct and lagging reports than by current evidence.

Lumetrics organizes its platform around six capabilities. Competitive Insights benchmarks a brand's channel against competitors at scale, broken down by view tier, posting frequency, and engagement. In-depth Video Performance Analysis looks beyond views and likes to identify what is driving results on individual videos. Category Insights maps how an entire category performs on video. It surfaces the topics and angles competitors already own, along with the white space nobody has claimed. Product materials on https://lumetrics.co describe competitive tracking of up to 20 competitor channels, with keyword gaps, posting frequency, share of voice, and content territory refreshed automatically every six hours. Frequency alerts notify teams when a competitor's publishing cadence begins to outpace their own.

The remaining three modules cover creation, audience response, and search. Multi-input Script Generation combines competitive data, performance data, and a brand's own guidelines to produce a ready-to-shoot script for the next video, grounded in what is already working in the category. User Sentiment Analysis tracks audience response across the funnel, from awareness through purchase. According to the company's product documentation, its language engine maps each comment to a three-by-three matrix of funnel stage and sentiment polarity across 10 languages, including English, Hindi, and Arabic. It also detects top objections and filters spam. YouTube Search Optimization (YSO) Audit and Recommendation scores each video against a structured SEO benchmark. It returns a prioritized list of fixes rather than a score alone.

Among the six modules, the company points to YouTube Keyword Rank as its clearest point of difference. The feature shows where a brand ranks against every competitor for every keyword its audience searches on YouTube, at competitive-set scale. Many video intelligence tools stop at tracking brand mentions or reporting on a brand's own channel. Lumetrics treats YouTube as what it already is for billions of users, a search engine, and gives brands the kind of rank visibility on video that they have long had for web search. Combined with comment-level sentiment mapped to funnel stage, and with scripts generated from what is already winning in a category, the platform is meant to move teams from retrospective reporting to a live view they can act on.

"Brands were spending real money on video with no real intelligence on whether it was working or why," said Anirban Naskar, co-founder, Lumetrics.

Naskar said the product grew directly out of his earlier work. "Before building Lumetrics, I spent years in growth marketing, pitching YouTube strategy to some of India's biggest brands," he said. "Every time a client asked how they stacked up against competitors, the answer meant three days of manually pulling data from five different tools into a spreadsheet that was already out of date by the time it landed in their inbox." He added that Lumetrics was built to be "the tool I wished existed back then," meaning one platform that tells a brand where it ranks, what its audience is saying, what competitors are doing, and what to make next. Lumetrics was founded by Naskar, Nishant Neeraj, and Soumya Sarkar.

The platform is aimed at several kinds of users. A head of content at a software company can see which topics competitors dominate and which remain open, then commission a script built around that gap. A brand manager at a consumer goods company can read comment sections at scale and find the objections blocking purchase-stage viewers, then address them in the next video. An SEO or video lead can audit an entire channel, or a competitor's library, and work through a prioritized fix list instead of reviewing videos one at a time. Agency teams serving multiple clients can replace a stack of six to eight separate tools with one workflow. The company's priority sectors are SaaS, technology, BFSI, FMCG, D2C, and media. Early verticals include Indian life insurance brands on YouTube and baby and skincare brands on Instagram.

Lumetrics is generally available now. Teams can access the platform at https://app.lumetrics.co and learn more about the product at https://lumetrics.co. The company did not publish pricing tiers as part of this announcement. Prospective customers can contact the team at contact@lumetrics.co to discuss access and plans for their organization. Go-to-market work is underway in five markets: India, the United States, the United Kingdom, Canada, and Australia. The company says it will onboard additional categories as adoption grows, so teams outside the early verticals can expect category-level coverage to widen over time. Anirban Naskar is the designated spokesperson for press inquiries about the launch, and media requests should be sent to the same contact address.

The launch fits the company's stated belief that YouTube and Instagram deserve the same measurement discipline that enterprises already apply to web search and paid media. Lumetrics describes its current release as a single source of truth across Planning, Creation, Distribution, and Measurement. It plans to extend category coverage as new brands and sectors come onto the platform. The company has also said it intends to keep building around the two channels where its product is focused today. The founders position the platform as a data layer for video decisions, with competitive benchmarking, keyword and category intelligence, sentiment, search auditing, and script generation sharing one set of inputs. The goal is for each module to inform the others, so that what a team learns from a competitor's ranking video feeds directly into the next script.

About Lumetrics: Lumetrics (https://lumetrics.co) is a native AI video intelligence platform built for YouTube and Instagram. It gives enterprise brands, creators, and digital-first businesses a single source of truth for competitive benchmarking, keyword and category intelligence, audience sentiment analysis, SEO auditing, and AI-generated script recommendations. The platform replaces a fragmented stack of disconnected tools with one live workflow across the content lifecycle: Planning, Creation, Distribution, and Measurement. Lumetrics was founded by Anirban Naskar, Nishant Neeraj, and Soumya Sarkar, and is headquartered in New Delhi, India. The platform is available at https://app.lumetrics.co. Media contact: contact@lumetrics.co. Spokesperson: Anirban Naskar.