Stop paying for press releases nobody reads.
Wire services charge $65–$800 per release to syndicate to pages no journalist visits. PitchBud writes your release, finds the real journalists who cover your beat, and pitches them personally from your own inbox — for less than the cost of one wire submission.
Watch PitchBud in action
From release draft to real-journalist outreach — see how PitchBud writes your release, finds the right reporters, and hands you ready-to-send pitches from your own inbox.
Hi Sarah — your Substack column last Tuesday on Kindle Vella retiring lined up almost exactly with what we're seeing at our pen-name tracker…
Pre-drafted by PitchBud. Sent from your own inbox. No third-party "ID number" footer.
A modern alternative to traditional newswire services.
Newswire services distribute press releases broadly, but that broad distribution often turns into automated pickup pages rather than real reporting. PitchBud keeps the useful parts of press release distribution: a public newsroom URL, structured data, RSS, discovery signals, and a release that journalists can cite.
Then it adds the part most wires do not do well: finding relevant journalists and drafting personal outreach tied to their recent work. That makes PitchBud a better fit for launches where coverage matters more than a syndication receipt.
How PitchBud actually works
Three things every PR wire claims to do, and one of them they actually deliver.
1. Draft
Give us a one-line angle. Claude Sonnet writes a 1,200-word newsroom-ready release in 20 seconds. Edit if you want; ship if you don't.
2. Pitch real humans
PitchBud finds 25–500 journalists on your beat, reads each one's recent byline, and drafts a personal pitch referencing their actual work. You hit Send from your own inbox.
3. Distribute it automatically
One click pushes your release directly to Bing, Yandex, DuckDuckGo via IndexNow; pings Google's Indexing API as an experimental crawl signal; archives a permanent Wayback Machine snapshot; pings the WebSub hub so Feedly/Inoreader pick it up; and lists it in a Google News sitemap with NewsArticle schema for Google News auto-discovery. No paste-packets, no third-party PR sites that nobody reads.
Bonus: source-request matching built in.
HARO is back under Featured.com, and Qwoted, Help a B2B Writer, SourceBottle, and Press Hunt still send source-request digests. Forward those emails to your private PitchBud address or paste them manually; PitchBud scores each query against your expertise, drafts responses for strong matches, and lets you ship from your own inbox. Coverage as an expert source is often higher-leverage than a feature about your launch. Included on Starter and up.
Why wires don't work anymore
The dirty secret of the PR-wire industry: EIN, AccessWire, even PR Newswire all syndicate to roughly the same automated endpoints — Yahoo Finance, MarketWatch, AP's mirror feed, ~50 regional TV-station websites that republish algorithmically. Almost none of those "pickups" are read by humans, let alone journalists.
The journalists who actually write about your beat use HARO/Featured, Qwoted, source-request lists, their own beat lists, and direct pitches — not the wire firehose.
So we built the tool that does what the wires were supposed to do.
Why we stopped paying for press releases explains the thinking behind PitchBud, the MAILTO-first outreach model, and why personalized journalist pitches beat automated syndication reports.
Where coverage actually comes from
Source: internal analysis of 25 wire releases over 60 days, zero serious press inquiries.
Pricing
Buy one launch, or subscribe for ongoing PR. Annual = 10× monthly (two months free).
Launch PR Pack
For a single book launch, product announcement, award, partnership, event, or funding note. No subscription required.
Free
- 1 press release per month
- AI-drafted release from a one-line angle
- Posted to your own PitchBud news page (Google News-ready)
- Auto-distributed to Bing / Yandex / DDG via IndexNow, the Internet Archive, and the WebSub hub (plus an experimental Google Indexing API ping)
- Coverage detection — search the web for real editorial mentions of your release
- NewsArticle schema markup on every release page
- No personalized journalist outreach
- No source-request digest matching
Starter
- Everything in Free, plus:
- 4 press releases per month
- 25 personalized journalist pitches per release
- AI reads each journalist's recent work — pitch references their beat
- Pitches sent from your own inbox (better deliverability than any wire)
- HARO / Featured / Qwoted / Help-a-B2B-Writer / SourceBottle digest matching
- Private forwarding address for digests you already receive
- AI-drafted expert responses to journalist queries
- Manual reply tracking (one-click mark as replied)
Pro
- Everything in Starter, plus:
- 10 press releases per month (vs 4 on Starter)
- 100 personalized journalist pitches per release (vs 25)
- All venue types — Substack, newsletters, media outlets, blogs, podcasts, YouTube
- Cross-release contact history — see when you've pitched a journalist before
Studio
- Everything in Pro, plus:
- Unlimited press releases per month
- Up to 500 journalist pitches per release (vs 100 on Pro)
- Maximum journalist-cache depth — every beat search returns the largest pool we've indexed
- For agencies running PR across multiple brands or many launches per month
Send one release. Reach the right humans.
Built by the team running 30+ portfolio sites that needed real coverage and got tired of paying for vanity stats.
Get your free release