The blog covers AI-written releases, personalized journalist outreach, free syndication, HARO-style source opportunities, and the honest tradeoffs behind skipping traditional wire distribution.
The product philosophy in one place: why we stopped paying for press releases and built PitchBud instead.
How to frame a launch, write for readers, and give journalists a public source page worth linking to.
How to find the right humans, reference their actual work, and send from your own inbox with a clear ask.
What free discovery channels can do, what wire syndication cannot, and how to measure real pickup.
PitchBud is built around a simple premise: a launch should create a useful public source page and a reason for the right journalist to care. That means the blog is less about generic PR theory and more about the mechanics that actually move a story forward. You will find notes on writing a release with a clear angle, choosing proof points, turning founder quotes into something quotable, and avoiding the kind of vague launch language that makes reporters stop reading.
We also write about outreach operations: how to identify reporters by beat, how to reference a recent article without sounding fake, when a podcast or newsletter is a better fit than a traditional publication, and how to follow up without turning a good pitch into inbox noise.
1 article published
PR & Media Relations
A practical guide to finding the right journalists for a press release, from beat matching and bylines to outreach lists...
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